Accra International Fashion Week is a trade and life-style event for businesses engaged in fashion an focused on AIFW is primed to provide an unprecedented platform for Ghana's finest designers and aspiring designers to showcase their collections to thousands of fashion aficionados, fashion industry consultants and VIP's.

Fashion gives people the forum to be unrestrained, express themselves, have fun, let loose and go wild. The 2008 edition of AIFW creative campaign be unrestrained, express themselves, have fun, let loose and go wild. Likewise, animals don't follow social norms. They are uninhibited. The 2008 AIFW creative campaign will therefore go 'Your Style. Your Way'. This campaign is design-based and has energy unlike anything out there. The creative execution for AIFW speaks to the events youthfulness and vibrancy and it encourages fashion lovers to express themselves in any and every way possible.